Comeback of Jagodinsko beer via Valjevo

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Photo: Ministarstvo privrede

The Valjevo Brewery has started the production of Jagodinsko beer and it will most likely start being sold as of Monday, said sales director of the brewery, Natasa Petrovic. In addition to production, Valjevo Brewery will also distribute Jagodinsko beer, which is light beer in 0.5 and 0.33-liter bottles. Apart from producing it, the Valjevo Brewery will also distribute Jagodisnko beer, the portal CentralMedia.rs reports. This is light beer in 0.5 and 0.33-liter bottles. At the beginning of the year, the Jagodina brewery, which was undergoing receivership, was sold for RSD 50 million to Jagodina-based company XTRADE. There have been unofficial announcements that production would be resumed two years after it was discontinued, however, it is evident that this would have required huge investments, since the technology dates back to the beginning of the past century, which entails high costs. It is unknown whether the buyer of the Jagodina Brewery sold the brand of Jagodinsko beer to the Valjevo brewery or if the service was contracted.

Source: Agencije

Photo: Ministarstvo privrede