Svetoslav Atanasov is the new CEO of Coca-Cola HBC Serbia and Montenegro


Svetoslav Atanasov has been from appointed Chief Executive Officer of the company Coca-Cola HBC Serbia and Montenegro. He is taking over the position of CEO while previously being the CEO of Coca-Cola HBC Bulgaria, which he had since 2014.

As announced, he began his career in the company in 1999, within the internship program, and soon got a job in the marketing team. Since 2006 he has been on several key positions in sales and marketing departments and since 2010 he has also been in charge of cooperation with key customers. Soon he took over the position of sales manager for the entire country and after three years he took up the position of chief executive officer.

After three years as the CEO of Coca-Cola HBC Serbia, Aleksandar Ruzevic will continue his career in Coca-Cola HBC Russia.