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Privacy Policy

Privacy Policy


(“Digital Life d.o.o.” or “we”) takes data privacy very seriously. This privacy Policy describes how Digital Life d.o.o., as the operator in terms of the General Data Protection Regulation (“GDPR”) and the ePrivacy Regulation, collects and processes personal data and other information about users.

  1. Categories of personal data and processing purposes


You can use our website or application without providing any personal data about yourself. In this case, Digital Life d.o.o. will only collect the following metadata based on your use of the same:

The page from which you came to our website, date and time of access, data transfer rate, transfer status, the type of web browser, the IP address, the operating system and the interface, language and version of the browser software.

Your IP address will be used to allow you access to our website or application. When an IP address is no longer needed for that purpose, we will shorten your IP address by removing the last eight characters of your IP address. Metadata, including shortened IP address, will be used to improve quality and services on our website or in an application by analysing our users’ behaviour.


If you create an account on our website or application, you may be asked to provide some of your personal data, for example: name and surname, mailing address, email address, selected password, phone number, bank account information, credit card information, invoicing and delivery address, interest in certain products / services (not mandatory), request for receiving marketing emails (not mandatory). Digital Life d.o.o. processes such personal data in order to provide account functionality, deliver marketing materials to a degree permitted by the applicable regulations and to analyse your interests for marketing purposes.

  1. Third parties

* Transfer to service providers

Digital Life d.o.o. may hire external service providers who act as data processors for Digital Life d.o.o. for providing certain services to Digital Life, such as website-related service providers, marketing service providers or IT support service providers. When providing such services, external service providers may have access to and / or process your personal data.

We demand of these external service providers to enforce and implement security measures, in order to ensure privacy and security of your personal data.

* Other recipients

Digital Life d.o.o., in accordance with the applicable data protection regulations, can transfer personal data to law enforcement agencies, government agencies, legal advisers, external consultants or business partners. In the case of mergers or acquisitions, personal data can be transferred to third parties participating in the process of merger or acquisition.

* International transfer of personal data

Personal data that we collect or receive about you can be transferred to and can be processed by recipients located within or outside the European Economic Area (EEA). These countries encompass those listed on the webpage www.ec.europa.eu/justice/data-protection/international-transfers/adequacy/index_en.htm, which provide an adequate level of data protection from a standpoint of European regulations on personal data protection. The US recipients are partially certified under the EU-US Privacy Shield thus, because of that it is considered they provide an adequate level of data protection from the standpoint of European data protection regulations. The remaining recipients may be located in other countries that do not provide an adequate level of protection from the standpoint of European data protection regulations. Digital Life d.o.o. shall take all necessary measures to ensure that transfers outside the EEA have adequate protection, as required by applicable data protection regulations. Regarding transfer to countries that do not provide an adequate level of data protection, we base transfer on appropriate protection measures, such as the standard data protection clauses adopted by the European Commission or supervisory authority, an approved code of conduct together with biding and enforceable commitments of the recipient or approved certification mechanisms, together with binding and enforceable commitments of the recipient. You can request a copy of such appropriate protection measures if you contact us in the manner listed below, in Section 7 (Contact Us).

  1. Legal basis for processing

We can base your personal data processing on the following legal grounds:

– You have accepted data processing for a single purpose or several specific purposes;

– Processing is necessary for the realization of an agreement in which you are one of the parties or for taking steps, at your request, and before conclusion of an agreement;

– Processing is necessary for compliance with the legal obligations that are mandatory for us;

– Processing is necessary for protection of vital interests – Your or other natural person;

– Processing is necessary for carrying out tasks that are performed in the public interest or within enforcement of the official powers that have been given to us;

– Processing is necessary for legitimate interests that we or the third party endeavour to protect, except when your interests or fundamental rights and freedoms that require personal data protection, especially if you are a child, outweigh such interests;

– Other applicable legal bases for data processing, in particular provisions of the laws of member-countries; We can execute processing of your particularly sensitive personal data on the following legal grounds:

– You have explicitly provided consent to processing particularly sensitive personal information for one or more specific purposes;

– Processing is necessary for the purposes of performing obligations and use of concrete rights of Digital Life or persons to whom the data relate in the field of legal and labour regulations and regulations on social insurance and social protection;

– Processing refers to personal data that is exclusively disclosed by the person to whom the data relate;

– Processing is necessary for the purpose of establishing, exercising or defending legal requirements or whenever courts act under their jurisdiction;

Submission of your personal data is required by legal or contractual obligations or it is necessary for you in order to enter into a contract with us or receive our services / products that you requested or you simply decided to do that on your own.

Failure to deliver your personal data can lead to unfavourable aspects for you, e.g. you will not be able to receive certain products and services. However, unless otherwise stated, failure to provide your personal data does not entail any legal consequences for you.

  1. What rights do you have and how can you exercise them?

If you provided consent to a specific collection, processing, and use of your personal data, you can revoke that consent at any time, with an effect for the future. Next, you can oppose the use of your personal data for marketing purposes at no cost other than costs of transfer in accordance with basic tariffs.

According to relevant data protection laws, you are entitled to (i) seek insight into your personal data, (ii) request correction of your personal data, (iii) request deletion of your personal data, (iv) request restriction in processing your personal data, (v) request data transferability, (vi) object processing of your personal data (including objection to profiling) and (vi) to oppose automated decision-making (including profiling as well).

In order to exercise your rights, please contact us in the manner specified in the Section 7 below (Contact Us).

In case of an objection, you also have the right to file a complaint with the competent data protection authority.

  1. Cookies and other monitoring technologies

This website or application uses cookies.

  1. For how long do we keep your personal data?

Your personal data is kept as long as it is necessary for us to provide you with services and products you require. Once our cooperation ends we will either delete your personal data or anonymize your personal data, unless there are legal requirements for retaining them (for example, for tax purposes). We can keep your contact details and interests in our products or services for a long period of time if Digital Life is allowed to send you marketing materials. Furthermore, the applicable law may require of us to retain certain personal data on you during the period of 10 years after the relevant tax year. We may also retain your personal data after the termination of a contractual relation if your personal data is required for compliance with other relevant laws, or if your personal data are necessary for us to establish, exercise or defend legal requests, but only when necessary. To the extent possible we will limit the processing of your personal data in those limited purposes, following termination of the contractual relation.

  1. Contact us

If you have any questions regarding this Privacy Policy please contact us:

Digital Life d.o.o. Knez Mihailova 1 / II, 11000 Belgrade, Phone: +381 11 71 52 458,

Fax: +381 11 71 52 520, email: redakcija@bizlife.rs